Daytime Courses

In addition to completing all Fuqua Daytime MBA degree requirements, earning the certificate in Health Sector Management (HSM) requires the completion of at least seven courses:

• Three required HSM courses: HSM Bootcamp (HLTHMGMT 710) and a seminar series in two parts (HLTHMGMT 705 & 706) and,
• At least four electives from the approved list of certificate elective courses (including at least one course from a list of Industry Context Electives and at least one additional course with a HLTHMGMT number).

Required Courses for HSM Certificate:  

These courses are only open to Fuqua Daytime MBA students pursuing the HSM Certificate.

In this one-week intensive bootcamp, students will become familiar with how health care regulations around the world interact with companies in the health sector, including how governments are involved in the functioning and financing of these different companies. Students will also examine more closely the primary commercial segments of the industry including pharmaceutical companies, biotechnology, long-term care facilities, and health IT. This study of the industry will be accompanied by a discussion of the history of the industry, how it has evolved to its current state, and how people can shape the future of health care through the topic of the uninsured, health care reform, and delivery systems. The week will integrate guest lecturers from Duke, as well as the business and policy world. This course provides students with a foundation in the structure and function of health care systems and the framework to build upon their specific goals and interests in the field.

HLTHMGMT 705 – Seminars in Health Care (Fall 1 & 2) – Part One
HLTHMGMT 706 – Seminars in Health Care (Spring 1 & 2) – Part Two
Professors: Peter Ubel & Blake Long

The HSM Seminar course examines the challenges of rising health care costs in both developing and developed countries, with both nationalized and private health insurance. Students will explore the various ways governments and industries around the world are working to control spending. The course will also cover how financing and organization of health care delivery can affect health care costs and provide an understanding of the sector’s complex institutional environments. This includes the structure of health care providers, regulators, payors, and product markets. HSM Seminar will provide students an opportunity to engage in issues and readings that address broad contemporary challenges to the health sector. Students are expected to participate in discussions.

HSM Elective Courses: Lecture-based

These are the lecture-based health management electives expected to be offered during your time at Fuqua. These courses are open to any Fuqua Daytime MBA student interested in the health sector. Note that course offerings and timings are subject to change. Always consult DukeHub and information from Fuqua Registrars about current course offerings.

HLTHMGMT 711 – Health Care Markets
Professor: Henry Eyring

Health Care Markets uses tools from business and the social sciences to examine challenges faced by managers, patients, and policymakers in the health sector. The course aims for broad coverage of health care, including manufacturers and providers, but pays special attention to payers. Weekly topics will include demand for and supply of health insurance, cost-effectiveness of a medical intervention, health information technology, innovation and competition for medical products, and hospital leadership and competition. The class is both for those who have a deep knowledge of the health sector, as well as those who are new and willing to work hard and learn. Lively discussion and a diversity of perspectives are highly encouraged.

HLTHMGMT 712 – Medical Device Strategy
Professor: Greg Davis

This course is for students who aspire to work for a multinational corporation or entrepreneurial start-up in the medical device industry, as well as for students who want to better understand the industry’s impact on health care systems worldwide. The class will examine a variety of case studies on medical device companies and gain insights into what drives superior performance in this dynamic and fast changing industry. The professor also incorporates several real-world case studies from his nearly 30 years in the industry. The class will cover a wide range of opportunities and challenges facing the medical device industry today. Students will learn how medical devices are developed, regulated and commercialized in key countries around the world. There is a heavy emphasis on the role of entrepreneurial firms who drive much of the breakthrough innovation in the industry. Other topics include corporate strategy, fundraising, collaboration with physicians, reimbursement, and digital health. Guest speakers may include device entrepreneurs, customers, patients, and senior executives.

HLTHMGMT 714 – Health Care Provider Strategy & Operations
Professors: Jim Emery & Pranab Majumder

This course provides an inside look into the health care provider space. Students will grow their strategic and operational thinking skills and ability to persuasively communicate analyses and recommendations. This course will explore how providers address a rising demand, complexity, and supplier cost, while still balancing providing high quality, profitable services. The class will incorporate guest lecturers from industry, focused case studies, and a team-based analysis of challenges facing today’s current provider organizations.

HLTHMGMT 715 – Marketing of Health & Wellness
Professor: Tanya Chartrand

The global wellness industry represents a rapidly expanding, multi-trillion-dollar market. The purpose of this course is to provide an overview of the marketing of wellness brands, services, and products and the consumer behavior of wellness. This course explores: 1) How organizations “sell wellness” via branding, communications, and product/service development, 2) “Consuming wellness,” or the consumer psychology and behaviors surrounding wellness, and 3) Significant ethical  issues in the wellness industry, and how consumers can be more discerning of wellness offerings. These topics are explored through the specific lenses of marketing, consumer culture, and consumer psychology.   

HLTHMGMT 716 – Management of Health Systems and Policy “Week in DC” Course
Professor: Marianne Hamilton Lopez

This course provides students with an understanding of the business relationship between public and private sectors in health care — one of the most dynamic and highly regulated industries. Students learn about current issues in health policy including health care reform, the role of private insurers in the new marketplace, and more. The class begins with a week-long trip to Washington, DC to hear from key stakeholders in the US health care system from all branches of the US government, as well as consulting and advisory groups, business leaders, and lobbying firms. The week spent in DC gives students a real-world perspective as they examine the institutions critical to health policy and health care delivery.

HLTHMGMT 717 – Biotechnology and Pharmaceutical Strategy
Professor: David Ridley

This course covers a drug’s life cycle from innovation to generic competition. First, the course focuses on research and development, including managing scientists, financing clinical trials, and selecting molecules. Second, the course examines emerging markets, including intellectual property, incentives for innovation, and access to medicines. Third, the course covers leadership and regulatory compliance. Fourth, the course covers pricing and reimbursement. Finally, the course covers competition following patent expiration, including generic and over-the-counter products. Both business strategy and public policy are important components of the course. Active discussion and diverse perspectives are encouraged.

HSM Elective Courses: Project-based

Experiential learning opportunities within health care allow students to practice the skills and concepts they are learning in the classroom on a substantive project. These courses count toward the HSM Certificate. Information for Experiential Learning and Project Opportunities in Health Care

HLTHMGMT 895 – Fuqua Client Consulting Practicum (FCCP)
Professor: Jim Emery

The Fuqua Client Consulting Practicum (FCCP) assists students in developing business consulting skills by allowing students to apply the content they have covered in their courses to real-world challenges and opportunities with client organizations on team-based experiential learning projects. FCCP can also help students to build their industry or function-specific business knowledge. While FCCP projects come from all sectors, there are always a number of health care-specific options representing multiple subsectors within the industry. FCCP is team-based, earns 6 credits and spans two terms (only offered in Spring).

HLTHMGMT 896 – Duke University Hospital Experiential Learning Practicum (DUHELP) Professor: Jim Emery

The Duke University Hospital Experiential Learning Practicum (DUHELP) course is a unique partnership between Duke University Hospital and HSM at Fuqua. Students work closely with a preceptor in the Duke University Health System to develop solutions to pressing issues. Students work individually with DUH leadership to develop a project plan, do research and develop recommendations, then give a final presentation to the hospital leadership. DUHELP is 6 credits, offered two times per year (fall and spring) and spans two terms. This course is only open to HSM students.

HLTHMGMT 898 / I&E 711 – Commercializing Healthcare Technologies
Professor: Rob Hallford

This course teaches students the basic elements of taking technology from the bench to development and commercialization. Students will work on interdisciplinary teams of graduate and professional students with a biopharma or med device technology from Duke. The students will evaluate the assigned tech, develop a preliminary business case, and then make a pitch to investors. This course earns 3 credits and spans Fall 1 & 2.

HLTHMGMT 898 – Duke Design Health

The Duke Design Health courses provide an immersive learning experience where students discover pressing needs in health care with teams from across engineering, business, medicine, and other disciplines. Students actively identify, validate, and prioritize problems that impact human health. The program is split into three courses:

• Design Health 1 – Discover (Fall);
• Design Health 2 – Design (Spring); and
• Design Health 3 – Deploy (Fall)
  

Each course is 3 credits and spans a full semester. You can take just one or more and they don’t have to be taken in order.